Press Releases

November 14, 2011

San Francisco Ballet Launches Interactive Guide to San Francisco

Explore Iconic City Locations with Nutcracker Guide to Our City

SAN FRANCISCO, Monday, November 14, 2011—Today, San Francisco Ballet—the first professional ballet company in America and the first in the country to perform Nutcracker—announced the launch of its Nutcracker Guide to Our City, an interactive magazine inspired by SF Ballet’s Nutcracker production. It can be accessed online by visiting:

Like the SF Ballet production, the guide is set in early twentieth-century San Francisco and  presents a rich journey through five historic locations around the city, including: Alamo Square, the Conservatory of Flowers, Chinatown, the Palace of Fine Arts, and the War Memorial Opera House.

The content-rich magazine also features blog entries by local historians and architecture experts, video interviews with SF Ballet dancers, and vintage photography of San Francisco from the early 1900’s.

“Since San Francisco was the first city in America to offer a full-length Nutcracker, it’s only fitting that Artistic Director Helgi Tomasson set San Francisco Ballet’s current production in early twentieth-century San Francisco,” said SF Ballet Executive Director Glenn McCoy. “To celebrate the long-standing ties between the city and this annual holiday tradition, we’ve created a fun, interactive guide that explores five city locations that are integral to our production,” added McCoy.

Upon launching the guide, SF Ballet will offer special discounts and deals for some of the locations featured in the magazine, as well as the chance to win free tickets to SF Ballet’s Nutcracker.

These holiday deals will only be available online to SF Ballet social media fans. To learn more, “like” SF Ballet on Facebook:, and follow SF Ballet on Twitter:

About San Francisco Ballet's Nutcracker
San Francisco Ballet will perform Artistic Director & Principal Choreographer Helgi Tomasson’s Nutcracker at San Francisco’s War Memorial Opera House, December 9-27, 2011. For more information, visit

San Francisco Ballet
As America’s first professional ballet company, San Francisco Ballet has enjoyed a long and rich tradition of artistic “firsts” since its founding in 1933, including performing the first American productions of Swan Lake and Nutcracker, as well as the first 20th-century American Coppélia. San Francisco Ballet is one of the three largest ballet companies in the United States. Guided in its early years by American dance pioneers and brothers Lew, Willam and Harold Christensen, San Francisco Ballet currently presents more than 100 performances annually, both locally and internationally. Under the direction of Helgi Tomasson for more than two decades, the Company has achieved an international reputation as one of the preeminent ballet companies in the world. In 2005, San Francisco Ballet won the prestigious Laurence Olivier Award in the category of “Outstanding Achievement in Dance” and in 2006, it was the first non-European company elected “Company of the Year” in Dance Europe magazine’s annual readers’ poll. In 2008, the Company marked its 75th anniversary with a host of initiatives including an ambitious New Works Festival. Recent highlights include a tour to the People’s Republic of China, the celebration of Artistic Director & Principal Choreographer Helgi Tomasson’s 25th anniversary with the Company, and the United States premiere of John Neumeier’s The Little Mermaid, which will be broadcast internationally, as well as nationally on PBS’s Great Performances “Dance in America” in December 2011.

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